I recently was reminded of one of my favorite diagrams which depicts how content strategy is often ignored. It’s this simple: Credit: xkcd.com Right?! Doesn’t every website you’ve ever visited have this problem? Just swap out “university website” with “news website” or “health insurance” website … or anything else. I particularly love the “full name
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Visualizing content strategy within UX design
Here is one interpretation of content strategy within the bigger picture of UX design. Content strategy covers areas of UX design including the collection of content, writing, editing, producing, managing, governance, style guide production and collaboration with everyone within an organization who has ownership or expertise in a content area. Collaboration with content owners might
Read on »Combining content strategy and UX design
As someone who has worked in content production and management, I can tell you it can feel like the backbone of everything, that everything lives and dies with your content production, the quality of the content, and how well you govern and manage it all. Maybe that feels like a bias statement to you, especially if you believe design
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