Here is one interpretation of content strategy within the bigger picture of UX design.
Content strategy covers areas of UX design including the collection of content, writing, editing, producing, managing, governance, style guide production and collaboration with everyone within an organization who has ownership or expertise in a content area.
Collaboration with content owners might be the most important, and most challenging, facet of content strategy. I know this firsthand after years of working as a digital editor in a newsroom. Nothing brings out stronger opinions than content, no matter what kind of content it is. It can be a delicate and dangerous seven-letter word. A content strategist must understand this to survive.
Content strategy is a piece of the UX design puzzle. Without it, a UX design project or initiative will fail. And that means an organization relying on a UX design team will ultimately fail.
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