Analyzing the results of eye tacking

by , under usability testing


This past week I put together a report about an eye tracking study for Kent State University’s library website.

The task was: Ask the library to order your favorite book.

This proved to be a huge difficulty for the five participants. They had no idea where to start, what to do, and how to do it. Most of them (4 out of 5) just gave up and said they would rather just call the library.

What’s most interesting, perhaps, is that none of the participants ever thought of using the library website for such a task before participating in this study. It had never crossed their minds. That made this task so much more difficult for them.

To improve this study, we would want to give the participants a task which they would have considered, or even completed, before.

Here is my full report:


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