Posts By: Dave Bartkowiak Jr.

Discussion: All sites need robust search

Websites with a lot of content and various types of content need a search system. In fact, I argue many content-heavy websites are sometimes better off with a more prominent search system than the navigation itself. That may sound radical to some, but it’s quite necessary on many sites that have a continuous flow of content,

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Labeling: Redundancy can be very helpful to the user

Moosejaw is one of my favorite clothing stores, and it’s not even because I love all of their clothes so much — I don’t. I admire the company’s overall marketing and customer service approach. Perhaps more importantly, I like their digital platforms. Moosejaw is known for its online catalog and store. Here’s a screenshot of the Moosejaw.com

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Book Review: ‘Selling Usability: User Experience Infiltration Tactics’ by John S. Rhodes

The phrase “user experience infiltration tactics” was enough to get me interested. John S. Rhodes offers his advice, based on his professional experiences, about spreading the knowledge and influence of usability practices within an organization. Rhodes’ major assumption is that his reader is a usability and UX proponent who wants to “infiltrate” his or her

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Analyzing the results of eye tacking

This past week I put together a report about an eye tracking study for Kent State University’s library website. The task was: Ask the library to order your favorite book. This proved to be a huge difficulty for the five participants. They had no idea where to start, what to do, and how to do

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Benefits of eye tracking usability studies

In their “How to Conduct Eye Tracking Studies” report, usability experts Kara Pernice and Jakob Nielsen suggest such studies can help reveal: … the time a person spends on a page, the action he takes there, what he reads aloud, what he hovers the mouse over, whether he smiles or grimaces, and what he comments

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Mobile Device Usability Test Setup

Over these past few weeks I have undertaken the task of putting together the plan for a mobile device usability testing setup. There are a lot of little details — from hardware to software — to pay attention to. You can view my full proposal here or below. The main issues I had was how

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Usability Testing: Yes to gesture tests!

It’s absolutely necessary for usability studies to include steps for testing gestures, specifically on user interfaces which will be used on more than one device.  A gesture test could be included as its own separate study within the overall usability testing study of the interface. There could be specific gestures to be tested, which means

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